a2b Music Collective
a2b is a collection of playlists curated for different moods, meant to get you from point a to point b in your day.
It was important to create a logo that could be applied to an infinite number of playlists for a2b. I created a new typeface to ensure the brand would be seen as original. The new typeface became the logo and was easily placed over original and stock images to create a “mood” for any given playlist while maintaining brand consistency.
Brand Design
Brand Consistency
Creative Direction