id created
id created is the exclusive distributor of Metalco products in the United States, making high-design Italian site furnishings more accessible to the American market.
id created has solid marketing processes in place, as their marketing specialist I was able to maximize potential. I came up with and wrote blog content, implemented email marketing strategies, and devised a social media plan. I used Google Analytics and Mailchimp to determine best performing content and guide our future campaigns. For example, I noticed nearly an entire percent increase in click throughs from a product showcase email. This became a new email format that we used again and again to drive more leads.
Brand Consistency
Content Creation
Marketing Strategy