Spruce & Gander
Representing a diverse portfolio of manufacturers and selling thousands of products, Spruce & Gander is the premier provider of site furnishings in California, Texas, and Ohio.
As Spruce & Gander’s marketing specialist, I was in charge of blog creation, email campaign management, page content management, and social media planning. I optimized select pages on the site to ensure that all available products were intelligently showcased. I used Google Analytics and Mailchimp’s Analytics to understand which campaigns performed the best and modified our marketing strategy accordingly.
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Brand Consistency
Content Creation
Creative Direction
Marketing Strategy
I spent a lot of my time designing beautiful email campaigns and found that marketing direct projects or products was the strongest path to success
